Preview of HITMC 2023 Conference Program

We’re close to announcing the full Healthcare and IT Marketing Conference (HITMC) 2023 program. Thank you to all of you in the community who participated in our Call for Speakers. The conference committee had a hard time choosing which sessions would be selected for the conference. The good news is that it means we’ll have a jam packed program full of amazing healthcare marketing sessions to help you and your organization be more successful.

While we finalize the full program, we wanted to give you a preview of the sessions we’re planning to have at the conference from our amazing lineup of speakers:

  • Adventures in Making Your Marketing-to-Sales Handoff a Reality with Marketing Automation
  • B2B, B2C, or B2B2C?
  • BDE: Big Deck Energy: Why graphic best practices heighten brand experience
  • What’s in Your Marketing Toolbox? A Review of the Tools We Use
  • E³: Perfect Pitch Email Campaigns for HIT
  • From Healthcare to Health via Personalization at Scale
  • Integrating Content Creation with Paid Search for SEO Success
  • It’s Not about the Product, It’s about the Pain
  • Key data trends for healthcare content marketers in 2023
  • Leveraging and engaging employees in your social media strategy
  • Parents, Patients, & Podcasts – Incorporating the Rare Disease Community in HITMC
  • Principles of Brand Management: Be a brand of choice
  • Scaling your PR efforts to prove the value of your investment
  • Survey Says: Insights on Marketing to the Healthcare CIO
  • Build Your HIT Tag Team: You, Your Org, and Your Personal Brand
  • Taking the Pulse of Your Marketing: 5 Benchmarks to Monitor and Strategies to Move the Needle
  • Using Digital Transparency to Transform the Physician & Patient Experience
  • Views from the top: How to optimize CEO confidence in marketing
  • B2C Marketing tips for B2B Marketers
  • Lessons from a First-Time Marketing VP
  • We Transformed Our Social Media Strategy in 2021. Here’s What We Learned!
  • And much much more…

This is just a taste of the healthcare marketing sessions will have at the 2023 HITMC conference. Plus, don’t forget some of the other important features that make the Healthcare and IT Marketing Conference special including our:

  • Unconferences
  • An Inspiring Keynote
  • Improv Powerpoint Presentations (Back by Popular Demand)
  • Incredible Food
  • Community Connections
  • An Offsite Excursion to a Massive Immersive Art Experience
  • A Health IT Press Pitch Event
  • A Fun HITMC 10th anniversary Social Event
  • And more…

As you can see, we have a jam packed 2.5 days planned for each of you in the healthcare marketing community. We can’t wait to welcome you to Las Vegas where you can learn, connect, grow, and have fun!

As always, let us know if you have any questions on our contact us page.